Make each option understandable
Create ticket types with a clear name, price and quantity. Explain what admission includes so buyers can choose without relying on information outside the event page.
Control availability
Manage ticket allocations through the event’s ticket settings. Check sales windows and availability before promoting a ticket type, and review any invitation restrictions used by the event.
Prepare the entry team
Give staff the information they need to interpret each ticket type. A VIP label communicates an offer; the operational team still needs an agreed process for the corresponding entrance or experience.