Collect what the event needs
Ticket checkout can capture attendee information according to the configured event. Keep requests relevant to admission and communication, and tell buyers how their information will be used.
Work from the campaign record
Review attendees and purchases in the organizer tools. Keep the distinction between the person making a purchase and the guests covered by that purchase when planning communications.
Limit operational access
Use team permissions to control who can view audience information. Export and share attendee records only with people who need them for the event.